What Every Business Needs to Know About Google Analytics
About This Episode
In preparation for an upcoming training class on Google Analytics, we speak with Indianapolis Analytics expert and "all things Google" Jennifer Denney. Jennifer's company, Elevated Marketing Solutions, has been booking sold-out Google Analytics training for DK New Media since last summer.
Analytics - and Google Analytics - is often misunderstood and never fully implemented by companies. Just as important as getting your accounting in order, businesses today should have their analytics in order. Today we review the key takeaways as well as some tips in properly implementing Google Analytics and utilizing the data to make decisions about your business.